ShowMax in Cameroon

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May 19, 2016 Comments Off on ShowMax in Cameroon Administrator

ShowMax, the entertainment streaming service owned by South Africa’s Naspers, is now also available in 36 countries in Africa, the company said recently.

ShowMax launched in South Africa in August 2015. It beat by several months the giant Netflix’s international launch in 130 countries, South Africa included, in January.

ShowMax’s platform is also used to provide Kyknet International’s Afrikaans series and movies in 28 more countries, including the United States, United Kingdom and Australia.

The ShowMax expansion comes in the same week that Naspers, which also owns DStv, Takealot, Multichoice and Media24, has a 34% stake in the Chinese Internet company Tencent and recently bought social education network Brainly, and opened an office in San Francisco, the home of Google and Facebook.

The 36 African countries newly added, all in sub-Saharan Africa, include Zimbabwe, Congo, Djibouti, Kenya, Tanzania, Swaziland, Cameroon, Senegal, Rwanda and Uganda.

ShowMax said it had adapted its service for Africa’s connectivity constraints. New product features it developed include:

download functionality to save up to 25 TV shows and movies in total to Android and iOS smartphones and tablets for viewing offline

user-selectable download quality to limit data usage

user-selectable streaming quality to limit data usage.

“The other key to success is making sure you’ve got the right mix of international and local content. We’ve added Kiswahili and Nollywood shows and movies to our existing class-leading catalogue of Hollywood and British favourites,” said ShowMax’s chief product officer, Barron Ernst.